Traffic
Traffic brings together what you spend on ad platforms and what happens on the Clickmax side — visits, contacts and sales — to answer which campaign actually pays for itself.
Role and availability
- Traffic shows up in the menu for whoever reaches the Create area — the same access as the people who publish funnels and pages, which are where the ads point. Roles with the marketing menu hidden do not see the area; see Roles and permissions.
- Connecting an account also requires the person authorizing it to have access to that ad account on the platform itself.
- The area is still rolling out. If the Traffic menu does not show up for you, contact support.
What to do here
- Performance — the dashboard with spend by campaign, by funnel and the daily Scorecard. On the By Campaign tab, name search, filters and pagination — see How do I find a specific campaign in the Ads dashboard?. Each ad's leads, sales, revenue and ROAS come from the contact's last click — see How does Clickmax know which leads and sales came from each ad? — and, with accounts in different currencies, the dashboard asks for one currency — see Why does the Ads dashboard ask me to pick a currency?.
- Connections — the Meta and Google authorizations with each one's ad accounts, Pages and pixels. On an account's details, Sync now and where it comes from and what it feeds — see How do I sync or review a single ad account?. On the Data health tab: what needs you, the outcome of each sync, with filters by account and platform, the connection history and which reports the imported data already supports — see How do I know my ad data is up to date?.
- How do I connect my ad account to Clickmax? — connecting Meta Ads and Google Ads, choosing which accounts to sync, and reconnecting when access drops.
- Why does my campaign show "No funnel identified"? — how the funnel is read from the ad link and how to tag the link so sales are credited to the campaign.
- Does Clickmax know when a contact came from a WhatsApp ad? — clicks on ads that open a WhatsApp or Instagram Direct conversation, recorded on the contact.
Related
- How to track your traffic sources — the UTMs that link an ad to a funnel.
- UTMs and funnel traffic tracking — how Clickmax reads the tagging on your links.