For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/funnels/utms-and-funnel-traffic-tracking.md.
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      • How do I set up UTMs and track traffic in funnels?

      UTMs are query parameters you append to the funnel's own URL when you share it on each channel — there is no separate registration step. Funnel pages already ship with the Browser SDK, which records traffic (views, clicks, step progressions) automatically.

      1. Publish the funnel and copy the URL of the step you are going to share.
      2. Append the parameters to the end: ?utm_source=instagram&utm_medium=bio&utm_campaign=lancamento.
      3. Use a different URL per channel (change utm_source/utm_medium) so you can compare where visitors come from.

      When a visitor becomes a lead, the UTMs in the URL travel with them and stay associated with the contact — including on submissions through a capture link.

      UTMs carry over from one step to the next

      The parameters someone arrived with follow them through the funnel: when they move to the next step — including when they complete a quiz or click an offer button inside it — the UTMs from the current URL are passed along to the destination. That way the traffic source reaches the checkout instead of being lost along the way.

      Two rules apply on that hop:

      • If the destination URL already carries a parameter with the same name, the destination's value wins.
      • Platform-internal parameters (the ones starting with cm_) are not passed from one page to the next.

      If it didn't work