For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/features/contacts/contact-temperature-score.md.
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      • What does each temperature score number mean on a contact?

      The Temperature score is a 0–100 number summarizing how engaged the contact is right now. It comes from four partial scores — Recency, Frequency, Depth and Declaration — plus an adjustment from profile fields. Each one has an (i) next to its name in the contact summary with the same explanation as this page.

      Where to find it

      • Open the contact in CRM → Contacts and look at the Temperature block at the top of the summary. Click the title to expand or collapse the breakdown.
      • Workspace role: any role that can already see the contact.

      The four scores

      Each score runs from 0 to 100 and measures something different. The final score combines all four using the weights of the selected model — which is why two contacts with the same four numbers can end up with different scores under different models.

      ScoreWhat it measuresExamples that raise it
      RecencyHow recent the last positive interaction isAny interaction today pushes it close to 100; it falls on its own with every quiet day
      FrequencyHow many light interactions happened inside the model windowOpening an email, clicking an email link, replying to a message, commenting on Instagram, visiting a page
      DepthHow deep the contact went into the contentEntering the members area, completing lessons and modules, answering a form or quiz
      DeclarationBuying-intent signalsAbandoned cart, PIX or boleto generated, approved purchase, subscription created

      Two notes that explain most questions:

      • Recency and Frequency decay over time; Depth and Declaration do not decay inside the window — a PIX from today weighs the same as one from two days ago, but both leave the calculation once the model window moves past them.
      • Clicking an email link weighs more than just opening. Each different link clicked in the same email counts once; clicking the same link again adds nothing. Clicks made by email security scanners (which visit links on their own) do not count.
      • Negative events pull Declaration down: refunds, chargebacks and subscription cancellations carry a negative weight and do not count as a recent interaction.
      • An expired charge undoes its creation: an expired PIX and an overdue boleto take away the same weight that the generated PIX and boleto had added. Someone who created a charge and didn't pay no longer stays marked as hot until the window moves on. It applies to charges that expire from October 5, 2026; charges that expired before that don't change the score.
      • A subscription trial counts as strong intent: starting a trial adds to Declaration, slightly below a paid subscription, because nothing was charged.

      Profile points

      This is an adjustment about who the contact is, not what they did. Profile fields selected in the temperature settings (role, revenue and the like) add or subtract points, capped at 30 up or down, applied on top of the four scores.

      Model

      The Model shown in the block sets the ruler for the calculation: how many days fit in the window, the weight of each of the four scores, the weight of each channel, and the score thresholds where a contact turns warm or hot. Changing the workspace model changes everyone's score, because the ruler changed — not the contacts.

      Computed

      Shows when the score was last recalculated. It is recomputed on every new contact activity and, on top of that, once a day, to apply decay to whoever went quiet.

      When the block is empty

      If the contact was never calculated, the block shows Not computed yet. That happens with contacts who had no activity considered by the model since temperature was turned on for the workspace — their first activity triggers the calculation.