For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/messaging/whatsapp-template-send-failed.md.
  • English

      • My WhatsApp template shows "Send failed". What should I do?

      "Send failed" means the template never reached Meta for review — a content rule blocked the submission. It is still your draft, so you can fix it and try again from the same card:

      1. Open the connection's Templates tab and filter by Send failed.
      2. Read the reason shown on the card. It states exactly which rule was broken — an emoji in the header or a variable without a sample value, for example.
      3. In the card's … menu, click Edit and fix what the reason points to. The form warns you if anything is still outside the rules.
      4. Save and, from the same menu, click Resubmit for review.

      Resending does not create a duplicate template: since it never reached Meta, the submission is a fresh attempt at the same template.

      Only templates in Draft or with Send failed can be edited. Under review, Approved or Rejected templates already exist at Meta and are view-only — in those cases, create a new template with the corrected content.

      If it didn't work

      • The reason mentions the header but it looks fine: also check for emojis, line breaks and formatting characters pasted in from another text — the content rules are here.
      • "Connect and activate the WhatsApp number": finish connecting WhatsApp before submitting templates.
      • "A template with this name already exists": change the template name on this connection.
      • Other messaging questions: see the FAQ.