Can I track checkout abandonment?
Yes. Create an automation with the checkout abandonment trigger: the platform identifies the contacts who started but did not complete the payment and sends the recovery messages you set up.
- Create an automation and choose the checkout abandonment trigger.
- Add the recovery steps (for example, a WhatsApp message or an email).
- Turn the automation on to start tracking abandonment.
When abandonment is recorded
Each contact generates at most one abandonment per offer per day. If the same person abandons the same offer again within 24 hours, the automation does not fire again — this avoids sending several recovery messages to someone who only fixed a detail or opened the checkout more than once.
Different offers are independent: the same contact can receive the recovery for each one of them.
Related
If it didn't work
- The automation does not fire: review the trigger and the status in Create your first automation.
- The contact abandoned and received nothing: check whether they had already received the recovery for that same offer in the last 24 hours, and whether there is an open pix or boleto in their name.
- You expected more than one message for the same abandonment: this is the expected behaviour — each contact receives one abandonment per offer per day. To send more than one message, add the steps inside the same automation.
- The recovery messages do not arrive: check the sending step in Automate messages.
- Other questions about triggers: see the trigger reference.