For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/messaging/create-whatsapp-message-templates.md.
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      • How do I create WhatsApp Business message templates inside Clickmax?

      With WhatsApp already connected, open the WhatsApp message template list and:

      1. Click Create template.
      2. Fill in the header, body and any variables you want.
      3. Save. The template is then available for broadcasts and conversations.

      WhatsApp Business templates go through Meta approval before they can be sent.

      Content rules Meta requires

      The form warns you as you type and blocks submission when a rule isn't met, so the template doesn't go to review only to come back rejected:

      • Header: a single line, up to 60 characters, no emoji and no formatting (*bold*, _italic_, ~strikethrough~, `code`).
      • Body: at most 10 emojis and at most two consecutive line breaks. It can't contain variables only, nor start or end with one.
      • Variables: sequential from {{1}}, with no gaps, and each one needs a sample value.
      • Footer: up to 60 characters.

      Variable in the text header

      The text header also accepts a variable — handy for opening the message with the recipient's name:

      • Only one: Meta allows at most one variable in the header, and it is always {{1}} (header numbering is independent from the body's).
      • Sample required: fill in the sample header with the variable already replaced (e.g. Offer for Maria). Without it Meta rejects the template.
      • Mapped per contact: when you use the template — in an automation, a broadcast or a conversation — pick which contact field fills the header, just like you do for the body variables. The value is resolved per contact at send time.

      The send is refused when the header has a variable and it is left empty, so map a field that is filled in (or use a fixed value).

      Every link button without a variable now has its clicks tracked automatically. You type the destination address as usual, and Clickmax registers the template with Meta using a Clickmax short link. Each contact gets their own link, so you can tell who clicked, not just how many.

      • The destination must start with https:// and be a public address. Links from other shorteners (bit.ly, tinyurl, etc.) are not accepted on the button.
      • The draft still saves: with http:// or an incomplete address the draft is saved, but submitting for review only unlocks once it is fixed.
      • Links with a variable (e.g. https://shop.com/order/{{1}}) keep working as before, with the value filled per contact, but without click tracking.
      • Already approved templates do not change: they keep sending normally, without tracking. To track them, create the template again, which requires a new Meta approval.
      • One-off send from a conversation: the click is counted on the link, but it is not tied to the contact.

      Deleting a template

      In the template list, open the card's … menu and click Delete. The confirmation lists the published automations using that template that will be deactivated — you can reactivate them later.

      What happens depends on the status:

      • Draft or Send failed: the template only exists inside Clickmax, so it is deleted right away. This works even if the WhatsApp number isn't active yet.
      • In review, Approved, Rejected or Paused: the template also exists at Meta, so it is deleted there too and can't be recovered. In this case the number must be connected and active.

      Templates that didn't come with a number you moved from another provider

      When you move a number from another provider (or reconnect it), Meta doesn't carry over the approved templates from the previous connection. The connection stays active but without them — and automations and broadcasts that use the old ones fail to send.

      When this happens, the templates list and the connection page show the notice "N templates did not come with the number", listing the names and languages that are missing. To recreate them:

      1. Click Resubmit all for approval.
      2. Check the result for each template: Sent for review, Already exists on this connection or Failed (with the reason).
      3. If there are more than 20 templates, click the button again to resubmit the rest.

      Resubmitted templates go through Meta's approval again. Templates shown as No saved content, it has to be recreated manually can't be resubmitted — create them again from the list. A template that Failed stays on the connection as Send failed: fix it and resubmit from its card.

      If it didn't work

      • Template showing Send failed: fix and resubmit it from the card itself — it never reached Meta.
      • "Connect and activate the WhatsApp number" when deleting: the template already exists at Meta and deleting it needs an active number. Drafts and Send failed templates can be deleted even without an active number.
      • Template rejected or pending: review the content against Meta's rules and see the Meta account limits.
      • "The button link must be a public https address…" when saving: change the button destination to an https:// address on your site, without variables and without going through another shortener.
      • Broadcast marked Skipped with the reason "The button link could not be created": the destination was blocked or the account hit the hourly limit of new links. Review the button link or send again later.
      • WhatsApp not connected yet: finish connecting WhatsApp before creating templates.
      • Other messaging questions: see the FAQ.