For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/faq/funnels/average-scroll-on-funnel-page.md.
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      • How do I see how far down the page people scroll?

      Open the funnel in analytics view and turn on the Avg. scroll metric on the page card. It shows how much of the page, as a percentage, each visit got to see before leaving.

      You need edit access to the funnel, and the page must be published and receiving visits.

      Turn the metric on

      1. Open the funnel and switch to analytics view.
      2. On the card of the page you want to measure, click the gear icon (Manage metrics) in the top-right corner of the numbers block.
      3. Type scroll in the filter field to find the metric quickly.
      4. Toggle the switch next to Avg. scroll.
      5. Drag the metric by the handle on the left if you want to change the order it appears on the card.

      The choice applies to that card and is saved on the funnel, so everyone in the workspace sees the same set of metrics.

      How the percentage is counted

      What happensHow it counts
      Visitor scrolls to the middle of the page50%
      Visitor scrolls to the end100%
      Whole page fits on screen, no scrollbar100%, the visitor saw everything
      Visitor scrolls to 80% and then goes back to the top80%, the deepest point wins
      Visitor switches tabs, comes back and scrolls furtherThe deepest point across both passes

      The measurement is in 10% bands — 10%, 20%, and so on — and counts what appeared on screen, not just how far the scrollbar travelled.

      The average is per visit, not per event: someone who scrolls up and down the same page several times still counts as a single visit, at the deepest point they reached.

      In the funnel sidebar, the same metric appears across all pages, weighted towards the most visited ones.

      How to read the number

      • Low average (up to 30%) — most people leave near the top. Worth revisiting the start of the page: the promise, the first fold, the loading time.
      • High average with few conversions — people read to the end but do not act. The problem tends to be the offer or the call to action, not the content.
      • Average near 100% on a short page — expected. The shorter the page, the easier it is to reach the end; compare pages of similar length.

      If it did not work

      • The metric does not appear on the card: it stays hidden while the page has no visits with measured scrolling. Wait for new visits and reload the analytics view.
      • The metric shows zero or disappears: scrolling is only measured from the moment the page started carrying this measurement. Older visits are not included.
      • Still no number after new visits: confirm the page is published and tracking is active. See create and publish a page.
      • The number looks too high: short pages that fit entirely on screen count as 100%. Compare against the real page length before concluding the content is being read.
      • Other questions about funnels: check the FAQ.