#Where do I see the results of my traffic links?

Open the funnel and go to the analytics tab (Analytics). There you see how each traffic link is performing, with the number of visits and the conversions it generated.

#Ad spend per link

In the Traffic sources card, each link also shows how much the Meta Ads and Google Ads ads using that link spent in the period selected in the panel — for example, "R$ 17,579.00 across 3 ads". Hover over the amount to see the cost per click that reached the funnel: the spend divided by the clicks the funnel counted on the link, not by the clicks the platform reports.

An ad counts toward a link when its link carries that link's lk parameter (straight in the address, in the URL parameters or in the custom link). To check which link an ad uses, or which one it should use, see Why does my campaign show "No funnel identified"?.

• The amount shows up after the ad account syncs; changing the link in the ads manager only updates it on the next sync.
• Accounts in different currencies show separately (R$ 150.00 · US$ 20.00) and, in that case, without cost per click.
• A link with no ads does not show the spend line.

#Related

• Create a funnel
• Create a page in a funnel
• Capture link

#If it didn't work

• No data at all? Confirm the funnel is published and receiving real traffic.
• The link shows no spend? Confirm the ad carries the link's lk and that the ad account synced after that — see How do I sync or review a single ad account?.
• Missing permissions to open the funnel? See No permission.
• Another question about funnels? See the Frequently asked questions.