How do I change my WhatsApp display name? What if it fails?
Open the connected number in Settings → Connections, click the name at the top of the panel, type the new Display name and confirm with Submit for review. The new name goes through Meta's review: until it is approved, your customers keep seeing the current name.
Before you start: the number must be connected and active on WhatsApp.
Name rules
The request is refused right away, with the reason on screen, when the name:
- is empty;
- has fewer than 3 characters;
- has 250 characters or more;
- uses anything other than letters, numbers, spaces, hyphens, underscores and parentheses;
- is all uppercase — use at least one lowercase letter or number.
Each number accepts at most 3 change requests per day. Past that, try again the next day.
Even within these rules, Meta can still reject the name during review. Follow Meta's display name guidelines: the name must relate to your business or brand.
If it did not work
- "You reached the limit of 3 name changes per day for this number": wait until tomorrow to request again.
- "This number is not active on WhatsApp yet": finish the WhatsApp connection before changing the name.
- "WhatsApp refused this display name": the name did not pass Meta's rules. Pick another name closer to your business name.
- "We couldn't send the new name for review right now": temporary failure. Try again in a few minutes.