How do I run a bulk send without burning my channel?
A badly run broadcast does not just cost you the campaign: it costs you the channel. A number restricted by Meta and a domain marked as spam take weeks to recover, if they recover at all.
In Clickmax, a bulk send goes out through one of two paths, and the rules below apply to both:
- Broadcast — a single message to a list or segment, from the Messaging area. See Send a broadcast.
- Run of an automation — you click Run on a published automation and choose single contacts, a list, a tag or a segment; the automation runs for each of them, with every step of the flow. See How do I run an automation for a contact, list, tag or segment?.
Before you start
- Role: Owner, Admin or Editor.
- A connected channel in Messaging.
1. Pick an audience, not the whole base
Start from a segment, not from "everyone". Sending to people with no relationship to the subject produces blocks and unsubscribes — exactly the signals that sink your reputation.
2. Check the size
The broadcast screen shows the recipient count before you confirm, and the Run window shows how many contacts will enter the run. Check it matches the audience you expect before sending. In the run, the window also says how many contacts will be skipped because they went through the automation recently — keep that protection on unless the repeat is intentional.
3. Respect the channel's limit
See official WhatsApp from scratch and email nurture sequence.
4. Release it in batches
Do not send everything at once. In a run, use the Dispatch pace — Contacts per cycle and Interval between cycles — to release a smaller slice, watch delivery and reaction, then widen; see How do I control the pace of a mass send?. In a broadcast, use batch sending. Batching turns a mistake into a small incident instead of a whole-base catastrophe.
5. Test first
Send to yourself and to someone on your team. Check the links, the personalisation fields and how it looks on a phone. A field name showing up raw in the message is the most visible and most avoidable error there is. In an automation, use the Test button with your own contact before publishing.
6. Make it easy to opt out
An easy way out protects the channel. Someone who does not want your messages and cannot leave will mark you as spam or block you — and that weighs far more than an unsubscribe.
7. Follow it afterwards
Send, then watch. If delivery drops or blocks climb, stop the rest before the campaign completes: cancel the run from its card (what has not gone out does not go out) or cancel the broadcast in progress.
Related
- How do I run an automation for a contact, list, tag or segment?
- How do I control the pace of a mass send?
- Send a broadcast
- Segment for campaigns
- Official WhatsApp from scratch
- Clean up your database
If it didn't work
- WhatsApp was restricted: see the Meta sending limit (Portuguese).
- The message went out with a blank field: that contact had no value stored for it — set a default value.
- The Run button refuses another run: only one run can be scheduled or in progress per automation — wait for it to complete or cancel the current one.