For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/guides/pixel-events-by-default.md.
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      • Which events does Clickmax send to my pixel?

      Clickmax uses a fixed vocabulary of 13 conversion events. Each one maps to a concrete visitor action and is sent using the standard name Meta recognises — the standard name is what feeds campaign optimisation; a name outside the list arrives as a custom event and optimises nothing.

      Before you start

      Events already active today

      These four are sent right now for anyone with a pixel configured on the checkout and on published pages.

      Visitor actionEvent name on MetaWhere it happens
      Opened a pagePageViewPublished pages and funnels, checkout, webinar sign-up page
      Opened the checkoutInitiateCheckoutCheckout
      Chose a payment methodAddPaymentInfoCheckout
      Payment approvedPurchaseCheckout

      Purchase respects the pixel's payment method filter: if you cleared Pix, a sale paid with Pix produces no event.

      The full vocabulary

      The remaining nine events belong to the same vocabulary and are being switched on gradually, surface by surface. While a surface is not switched on, its event simply is not sent — nothing needs reconfiguring on your side when it arrives.

      Visitor actionEvent name on MetaWhere it happens
      Viewed the main contentViewContentPage marked as a content page, webinar room
      Started a purchaseAddToCartCheckout opening, webinar offer click
      Became a leadLeadForm, quiz, lead magnet, webinar sign-up
      Completed a registrationCompleteRegistrationForm marked as a complete registration, members area
      Submitted an applicationSubmitApplicationForm marked as an application
      Got in touchContactClick on a WhatsApp, phone or SMS button
      Booked a meetingScheduleConfirmed booking
      Started a trialStartTrialSubscription with a trial period
      SubscribedSubscribeSubscription activated

      What differs between Meta and Google Ads

      ItemMetaGoogle Ads
      What you providePixel ID (digits only)Conversion ID (starts with AW-)
      Sent from the browserAll 13 eventsAll 13 events
      Sent through the Conversions APIYes, except PageView and ViewContentNo
      Requires a label per eventNoYes — each event's conversion label

      Without the conversion label filled in, Google Ads receives the hit but records no conversion.

      Why PageView and ViewContent do not use the Conversions API

      They are the two highest-volume, lowest-match events. Sending them from the server as well would burn your ad account's quota without improving attribution — on a busy sales page they would outnumber every other event combined.

      Double counting

      When the same event travels through the browser and the Conversions API, Clickmax sends the same event identifier on both paths and Meta counts a single conversion. You do not need to switch one channel off to avoid duplicates.

      The case that still duplicates is a different one: the same event fired by Clickmax and by a tag of your own in Google Tag Manager. See the symptoms in how to test whether your pixel is firing.