For AI agents: the complete documentation index is available at https://docs.clickmax.io/en/llms.txt, the full documentation bundle is available at https://docs.clickmax.io/en/llms-full.txt, and this page is available as Markdown at https://docs.clickmax.io/en/guides/pixel-on-link-click.md.
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  • How do I make a redirect link fire an event in my pixel?

    A Clickmax redirect link goes through our server before it sends the person to the destination. That pass-through is what lets us notify your pixel — and it is the only way to count a click that ends on a page that isn't yours, such as a YouTube video, an Instagram profile or a WhatsApp conversation.

    With no pixel set up, the link keeps working exactly as before: the person clicks and goes straight to the destination.

    Before you start

    • Role: Owner, Admin or Editor.
    • A domain already connected for short links, under Marketing → Redirects.
    • Your pixel ID at hand: Pixel ID (digits only) on Meta, conversion ID (starts with AW-) on Google Ads.
    • On Google Ads, the conversion label for the event you pick. Without it the event fires, but no conversion is recorded.
    1. Open Marketing → Redirects.
    2. Open the domain used for your short links and click Create link.
    3. In the address field, type the ending of the link (for example class).
    4. In the destination field (the one showing https://destination.com/page), paste the full address the person should reach.
    5. Save.

    The destination must start with https://. If you paste anything else, the screen warns you: Destination URL must start with https://.

    A redirect link has no "natural" event the way a sales page or a checkout does: you are the one who knows what that click means. Pick one event per link.

    The link leads toEvent to pickWhy
    A video, an article or a profile of yoursViewContentThe person consumed your content. This is the default
    A WhatsApp conversation, a phone call or an SMSContactThe person started a conversation with your business
    A capture page outside ClickmaxLeadOnly use this if the destination really does capture the contact
    A checkoutInitiateCheckoutThe person started buying

    Pick the most honest event, not the most valuable one. A click reported as Lead teaches the ad algorithm to look for people who click, not people who sign up — and the campaign spends well while selling little.

    If you pick nothing, the link sends ViewContent.

    1. Open Marketing → Redirects and go into the link's domain.
    2. On the link, open the three-dot menu on the right.
    3. Click Pick pixels for this link.
    4. Check the box next to every pixel that should record the click. You can check more than one.
    5. Under What this click means, choose that pixel's event — Viewed content, Contact or Became a lead. With no choice, the link sends Viewed content.
    6. Close the window. Every check and every event choice saves right away.

    The event is chosen per pixel and per link: the same pixel can send Contact on one link and Viewed content on another. This is the only screen where Clickmax lets you choose the event — everywhere else it comes from what the visitor actually did. See how to choose which pixels track each screen.

    If you want every new link to be born with a pixel, check Use on everything I create from now on in the pixel form — see how to use the same pixel on everything I create.

    The links you already had start with the pixel switched off. Plenty of people use redirect links as SEO redirects, and switching the pixel on for those without asking would cost those addresses reputation that cannot be won back later. On the older links where you do want the pixel, also switch Fire pixel on this link on, in the same three-dot menu — without it, checking the pixel does not make the link pass through Clickmax.

    1. Open the link in a private browser window.
    2. Confirm you reached the destination.
    3. Check the event in Meta Events Manager (or under Conversions in Google Ads). The validation walkthrough is in validate your pixel and events.

    The event can take a few minutes to show up in the advertiser dashboard. The redirect cannot: if it feels slow, something is wrong.

    What the visitor sees

    A link with a pixel attached passes through a blank screen for a fraction of a second — that is where the notification to the pixel leaves the browser. After that the destination opens normally.

    It is a deliberate trade-off: without that pass-through there is no way to count a click on a destination that isn't yours. What it implies:

    • Nothing is displayed on that screen. No logo, no text, no "please wait".
    • It works without JavaScript. If the person's browser blocks scripts, the destination still opens — what is lost is the notification to the pixel, never the redirect.
    • The conversion is recorded anyway. Clickmax also sends the click to Meta from the server, so an ad blocker in the browser does not erase the event. Both notifications are the same click and count as one conversion. See server-side events.
    • Only a person's click counts. The event is only sent when someone is genuinely navigating: a browser opens the link and the page is about to appear on screen. Bots, the browser prefetching the link before the click, and links opened by a program (an integration that only wants the destination, a link checker) get the plain redirect straight away, with no pass-through and no event.
    • Repeated clicks from the same connection are capped. A handful per minute on the same link is normal and counts; dozens in a row from the same connection within a minute start getting the plain redirect, with no event sent. It protects you from someone inflating your conversions from outside — the person always still reaches the destination.
    • A link used as an SEO redirect needs the pixel switched off. The pass-through asks search engines not to index it, so it does not pass authority from an old address to a new one. How to switch it off is in turn the pixel off for one link.

    A pixel checked as Use on everything I create from now on adds itself to every redirect link you create, including the ones you created for something else. When one link should not pass through any screen, switch the pixel off for that link only:

    1. Open Marketing → Redirects and go into the link's domain.
    2. On the link, open the three-dot menu on the right.
    3. Switch off Fire pixel on this link.

    The link redirects straight through again, without passing any screen, and no event is sent for it — neither from the browser nor from the server. Your other links stay as they were: the choice is per link.

    The switch and the pixel list are two different questions: Pick pixels for this link says who receives the event, and Fire pixel on this link turns the whole link's pass-through on or off.

    Switch it off when:

    • The link is an SEO redirect. You changed a page's address and you want search engines to carry the old address's reputation over to the new one. The blank pass-through does not do that; the direct redirect does. This is the most common case, and the reason this switch exists.
    • The link is used by a system, not by people. Integrations, webhooks and automated readers expect a redirect, not a page.
    • Every millisecond counts. A link in the middle of a purchase flow, for instance, where the split second of the pass-through is not worth the event.
    • That click is not a conversion. An internal navigation link, a shortcut to your own documentation. Recording it as an event only muddies what your campaign learns.

    The same switch works both ways: turn it on to start tracking a link that had no pixel — which is what you do on links created before this feature, since those start switched off. The change goes live within moments.

    A Clickmax redirect link pasted into the body of an email, an SMS or a WhatsApp message works exactly as it does anywhere else: whoever clicks goes through Clickmax and the event you picked for that link is sent.

    An ordinary link pasted into the message behaves differently, and the difference depends on the channel. Know all three cases before you build the campaign:

    What you paste into the messageChannelWhat happens on the click
    A Clickmax redirect linkEmail, SMS and WhatsAppSends the event you picked for that link, at the moment of the click
    An ordinary link (the final address)SMS and WhatsAppNothing. No event is sent
    An ordinary link (the final address)EmailSends a Contact event after the click, not during it

    Only a redirect link lets you decide which event that click stands for. It is the way to send ViewContent, Lead, InitiateCheckout or any other event from a message.

    In the message editor:

    1. Click Insert link.
    2. Choose Redirect.
    3. Pick the link from the list. The address goes into the message body at the cursor.

    The screen says as much: A redirect link can fire an event in your pixel when someone clicks it. An ordinary link cannot. The pixel is still attached under Marketing → Redirects — the message editor does not configure pixels.

    Paste the final address only when counting that click doesn't matter.

    An email click counts as a contact

    Clickmax tracks clicks on the links in your emails so you can see who clicked. That same click sends a Contact event to your pixel, whatever the link is — an ordinary link included.

    Three things not to be fooled by:

    • It arrives after the click, not during it. An email click is recorded through the email path, not through the person's browser, so the event shows up in the advertiser dashboard later — seconds or minutes.
    • Only the click counts, not the open. Opening the email sends nothing to your pixel: an open is recorded by an image that the email app often loads on its own, with nobody reading, so it is not a sign of interest. A click takes someone acting.
    • A redirect link inside an email fires both notifications. The event you picked for the link, on the click, and the Contact of the tracked click, afterwards. If you picked Contact for that link, the same click counts twice — pick a different event or accept the count.

    The event is always Contact. If you want that click to stand for a different event, use a redirect link.

    SMS and WhatsApp have no click tracking: an ordinary link in those messages produces nothing, neither at click time nor afterwards.

    If it didn't work

    • The link doesn't redirect: confirm it is active in the Redirects list and that the destination starts with https://.
    • The redirect works, but no event arrives: confirm the pixel is active, that it is checked under Pick pixels for this link, and that Fire pixel on this link is switched on. The change goes live within moments on its own — you do not need to save it again.
    • The wrong event arrives: the event is chosen per pixel and per link, under What this click means. Check that link's.
    • Google Ads receives the event but records no conversion: the conversion label for the chosen event is missing.
    • The conversion counts twice: look for the same event in a Google Tag Manager tag on the destination page, or a second pixel with the same ID attached to the link. The same person clicking the link more than once, at different moments, produces one conversion per click — that is expected, not duplication.
    • Events stop after many clicks in a row: the cap on repeated clicks from the same connection was reached. Wait a minute and test again, preferably from another network or from your phone.